Beauty By Imagination (BBI) is a dynamic, global platform company that includes such brands as WetBrush, Goody and Ouidad. Here, co-chief executive officer Francesca Raminella details how the company brings innovation and growth to the hair care, hair tools and accessories categories.

CURLS Founder Mahisha Dellinger Launches New Wealth-Building Initiative To Help 25,000 Black Woman Entrepreneurs
The hair care brand will provide $450 million worth of free training and resources to help black women create wealth and build community.

Fill this palm-size brush with serum for a treatment that is both relaxing and rejuvenating to the scalp. Use circular motions to improve circulation and stimulate scalp muscles while removing dead skin cells. - WetBrush Head Start Exfoliating Scalp Massager

Officials at Beauty by Imagination, or BBI, know how empowering, transformative and fun the right hair tools, accessories and hair care products can be to a consumer’s everyday hair routine. They also know how to turn this experience into stronger sales and profits for its retail partners.

FOR CURLY HAIR | Ouidad Curl Quencher
Highly textured hair naturally needs more hydration. The trick is to drench your curls in enough moisture to keep dryness from creeping in.

Recently it was announced that Curls and its founder Mahisha Dellinger have entered into a partnership and collaboration with Goody and WetBrush owner Beauty By Imagination, or BBI.

Curls, a hair care line for people with textured hair, has gotten a minority investment from Beauty By Imagination, which also owns Wet Brush, Goody, Ouidad and Bio Ionic. Mahisha Dellinger, the founder of Curls, will remain Curls' majority and controlling owner, and will continue to lead the brand. She will continue to focus on innovation and expand the company's give-back programs, which focus on developing the next generation of Black female entrepreneurs. She will also join the BBI board. Under BBI, Curls plans to expand distribution.

The Black-ish actor (Yara Shahidi) presented at the award show wearing a sultry purple smoky eye and an ornate updo with light blue fabric woven throughout, courtesy of hairstylist Nikki Nelms. She also lined her upper and lower lash lines in black kohl eyeliner to make them look extra defined.

"I found out what happens when you use @goodyhair TOTAL TEXTURE Super Stretch ELASTICS!!!!... annnnnd we LOVED it!!!" - Nikki Nelms

The first steps of your routine are the foundation for every good hair day.

WetBrush is here to make detangling and styling your hair easier than ever. Instead of constantly switching between tools, the brand's new Break-Free Collection is here to get your blowout on point. The core range includes six brushes boasting a rectangular, triangular, and a few round barrels to help you get the look you desire. WetBrush is also adding a detangling tool with an adjustable barrel so you can customize your own brush, based on your hair's needs.

Best Styling Product for Fine, Thinning Hair: Ouidad Going Up! Volumizing Texture Spray
Testers love that this product lived up to its name, saying it pumped up the volume, leaving behind a full, luscious mane that you could still run your fingers through. They also noted that the blend of mongongo oil, manuka honey, raw silk powders, and carob tree protein felt nice on their hair compared with other products.

Best Dry Shampoo: Ouidad Clean Sweep Moisturizing Dry Shampoo
While this “invisible” dry shampoo is technically created for curly hair, our testers loved how the product is versatile enough to be used by just about any hair type. Bonus: The shampoo doesn’t have to be brushed through hair to be evenly distributed.

Wetbrush's first styling collection includes this game-changing triangular shaped brush. Use it like a round brush for shaping hair and adding volume or brush with the flat side to get a smooth, sleek, shiny blowout.

There’s no such thing as having too many hair ties (if you’re anything like us, you’ve got one in every drawer, purse, and corner) and this pack of 50 will lock any sort of hair texture in place without ripping or breaking it.

A black scrunchie is always a good idea and goes with every outfit you own. These knit ones aren’t boring at all. You get eight in a pack so you’ll always have one when you need it.

I was a competitive swimmer for 14 years of my life and swam throughout high school, which meant I had to wash and dry my hair a lot. Even now, I have to wash and dry it at least three times a week due to working out and just existing, really.

This is my go-to recommendation for anyone looking for an affordable option," Kimble says of the Goody Styling Essentials Naturally Smooth Brush. Made with 100-percent boar bristles and a comfortably shaped wooden handle, it promises to prevent frizz and static whether it's used on wet or dry hair.

Ouidad is the latest to jump on the scalp-care trend with its new Scalp + Hair Collection. The four-piece range includes two serums, the Bye Bye Dry! Smoothing + Moisturizing serum which hydrates your scalp to tamp down on flaking and itchiness, as well as the Bye Bye Breakage! Strengthening + Thickening Serum, which works to fortify the root so you ultimately have less hair breaking off as your length grows out. The Ready, Set, Clean Scalp + Hair Rinse is a cleansing gel the gently clears away buildup, which is a must if you want your curls to retain that gorgeous bounce. But probably the most exciting launch in the collection is the Heavy Lifting Bubbling Scalp Mask, which starts as a gel, but turns into a bubbling foam to invigorate your scalp, get rid of product residue, and set your pH right.

Wet Brush Go Green Infused Tea Tree Brush
Make knots disappear and amp up shine in one stroke with this biodegradable brush. It has two types of bristles (plastic and synthetic boar) and is infused with plant oils. A multitasking wonder.

This 1.25-inch barrel creates the perfect not-too-tight, not-too-loose waves, then unclamps to become a flatiron that smooths pony creases. Brills!

When you're talking about Nikki Nelms and her work, it seems like an understatement to describe her as a hairstylist. Sure, technically, she does style hair, but the sculptural, experimental, and downright dope things she does with all that stuff coming out of your scalp makes hair artist a more appropriate term.

If you've ever gotten a sore arm while blow-drying your hair, then the Bio Ionic 10X Ultralight Speed Dryer ($295) is your new lightweight BFF. It's also a powerful one that dries hair very quickly — and has an average 4.5-star rating from other Sephora shoppers.

I am going to let you in on a little secret. You know how all those girls on IG with perfect beach waves? They’re using hair straighteners to get them. I’m not even kidding—a flat iron (!!!) is how they get those bomb-ass waves and curls.

There’s something comforting about dropping into the corner drugstore. Perhaps it’s the consistency—same fluorescent lighting, same (different, but same) pop song playing, same row overstocked with candy and plush toys to mark whatever holiday is coming up or has just passed—and of course, all the cult beauty products that keep us returning time and again.

Georgie Williamson's first scrunchie moment came the day she was born. In 1989 her mother was in labor, wearing a black velvet scrunchie with a bow. And the daughter grew up a believer — "a scrunchie gal," as she puts it.

Ready to stock up on all the best fitness gear to support your fitness goals for 2020? Well, it's your lucky day, because Women’s Health collaborated with over 50 industry experts—trainers, athletes, and editors—to curate this year's list of the must-have workout clothing and accessories.

No matter how much time you spend diligently studying how your stylist blows out your hair, achieving the same sleek and shiny look at home is no easy feat. Blow-drying your own hair is hard, despite stylists swearing on their lives, graves, and favorite hairspray that, with the right hair-dryer, even the most round-brush-inept can pull off a perfect blowout.

Everyone is obsessed with getting gorgeous hair, but testing out new products can feel like a never-ending game of trial and error. So, we collaborated with some of the world’s top hairstylists and experts to see what’s really worth adding to your routine.

"Why don't my blowouts look this good at home?" is a question you've probably asked yourself every time you've walked out of a salon. Part of that is professional expertise, yes, but another major factor you're probably overlooking is the tools you're using.

How many times have you tried to run a brush through your hair and realized, LOL, not even remotely possible, thanks to a zillion knots and tangles that seemingly manifested themselves out of nowhere?

Forget the killer music, great food, and fun people — festival season is all about who’s wearing what these days, including some surely wild hair trends I can’t wait to see everyone showing off.

Ask any woman with curls or kinks and she’ll tell you that the right hair products (and styling methods) can make all the difference. Gone are the days of beating springy spirals into straight submission.

Last fall, I started daydreaming about dyeing my raven-black hair a shade of bright, bubblegum pink. It was a process I'd been entertaining for a while, and nearly everyone I knew told me not to do it. "It'll fry your hair," my co-worker warned. "It fades so quickly," another one piped in. "Your hair might fall out!" someone added.